Make your business a Trusted AI Business today.

Founding member places now open

Show your customers you use AI responsibly.

Trusted AI Business is a simple standard for UK small and medium businesses. Complete a short online course, commit to the standard, and display the badge on your website.

Claim a founding place

Your customers are asking questions about AI

Most businesses now use AI somewhere, from writing emails to answering customer queries. Customers want to know it is being used with care. Until now, there has been no simple way for a smaller business to show that.

01

Build trust

Give customers a clear, visible sign that you take AI seriously and use it honestly.

02

Protect your business

Learn the practical do's and don'ts that keep customer data safe and your reputation intact.

03

Stand out

Be one of the first businesses in your sector to show customers you are ahead on responsible AI.

How it works

No consultants, no audits, no jargon. Just three straightforward steps.

Complete the course

About an hour of short, practical online modules on using AI responsibly in a business like yours, followed by a quick test.

Commit to the standard

Sign the Trusted AI Business pledge, committing your business to a short set of clear, plain English promises.

Display your badge

Add the badge to your website, emails and proposals. Renew each year with a short refresher to keep it current.

The standard

The promises every Trusted AI Business makes to its customers, staff and partners.

✓
We are honest about AIWe tell people when they are dealing with AI rather than a person.
✓
We protect your dataWe never put customer or staff data into public AI tools without permission.
✓
A human stays in chargeA person reviews AI decisions that affect people, such as hiring or credit.
✓
We check before we sendWe review AI output for accuracy before it reaches customers.
✓
We treat people fairlyWe watch for bias in how AI treats different people.
✓
Someone is accountableA named person in our business owns how we use AI.
✓
We train our peopleOur staff understand how to use AI safely and are open about it.
✓
We listen to concernsAnyone can raise a concern about our use of AI and we will respond.

The full standard is being finalised with input from our founding members.

Trusted AI Business badge Displayed by businesses that have completed the course and committed to the standard.

What the badge means

We believe in being straight with people, so here is exactly what the badge tells your customers.

  • The business has completed the Trusted AI Business training
  • It has publicly committed to the Trusted AI Business standard
  • It renews that commitment every year
  • The badge can be withdrawn if a business breaks its promises

Become a founding member

We are opening a limited number of places for businesses who want to be first.

  • Your first year free
  • Early access to the course
  • A say in shaping the final standard
  • Listed as a founding member on this site